Kick Start Your Marketing
Kick Start Your Marketing
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.
- In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
- Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
- Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
- Research potential customers, buyers, competitors and their preferred methods of distribution.
- Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
- Follow up with your 3-step process from above.
- Develop systems for contact follow through, quality control standards and customer service.
- Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.
We provide the following to our clients Marketing Help, Create a successful business strategy and fundaments to grow their business to greater success, we help them overcome the Lead Generation Mistakes than stop grow and we Grow Multi-Million Dollar Businesses. We helped a Dog-Walker go from $500 to $500K in less than 24 months.
Successful business owners take growth actions daily! They take advantage of business opportunities that will allow them to make more money, gain more customers and out market their competition. We help entrepreneurs build a successful business, learn how to create a market dominating position and receive all the leads to build a company that gross MILLIONS or MULTI-MILLIONS in annual sales. Lets get you on the road to greater success by visiting: www.BuildingSuccessMarketingAcademy.com. While you are there request for FREE “The 3 biggest Lead Generation Mistakes Small Businesses Make….And How to Overcome Them All”
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Stop Wasting Your Business Resources
Stop Wasting Your Business Resources
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
- What do people really want to buy from me?
- What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.
The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
As a result, you have an audience to market to and they generate an added value from their current base.
So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success.
LV = (P x F) x N – MC
Here’s what it all means:
- LV is the life time value of a customer
- P is the average profit margin from each sale
- F is the number of times a customer buys each year
- N is the number of years customers stay with you
- MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.
So, here’s your step-by-step process:
- Find companies who already have the customer base you are looking for.
- Negotiate an incentive for them to share that customer base with you.
- Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, check out our FREE test drive for the most comprehensive system of marketing tools and resources.
It is our mission to help small business owners grow a better business, find more leads, close more business and increase their bottom line! Successful Business learn how to “Stop Waisting Your Business Resources” and build Joint Ventures with other companies to ensure greater success!
Joining a formal networking organization is another way to ensure greater success as a business owner. We have an option for you in our local business success chapter called Business Empowerment & Marketing: personalizedservicesinternational.com/bsni/business-empowerment-marketing-chapter or we an help you start a chapter in your city. We combined small business coaching, marketing and networking together to help small business owners achieve greater success and build Multi-Million Dollar business! We help business Stop Wasting Your Business Resources and help them receive more leads via a formal networking process, coaching and networking. Our Business Networking Partners in our Chapters get access to our $50K coaching services and $6,000 in weekly group coaching for $97.00 per month, which is less than a cup of daily coffee!
Contact us via our corporate website: www.PersonalizedServicesInternational.com to learn how to start a Chapter in your city!
